2025 marks two decades of zoe kratzmann - an extraordinary milestone shaped by women who have embraced our designs, season after season. this anniversary is both a celebration of where we have been and a statement of where we are going.

the talent
fronting the campaign is international model karolina warzecha, flown in from poland, whose poise and presence capture the essence of the collection. styling was led by emily ward, renowned for her work with some of the world’s most high-end fashion houses, including hermès. the lens was helmed by chris ferguson, a globally recognised photographer who, after decades abroad, has now returned to queensland.

the location
shooting on our doorstep in coolum was both symbolic and personal. the place where our story began, and a reminder that while the brand has grown globally, our roots remain firmly here, at home. 

our exclusive 20 year collection honours the details that have defined us - signature prints, refined tailoring, and silhouettes that feel both timeless and relevant. these pieces are more than a look back; they are designed with the future in mind, carrying forward the zk dna of refinement, femininity, and confidence.

the milestone
this 20 year campaign is more than a look back, it’s a celebration of evolution and intent. the exclusive anniversary collection honours the signatures that have defined us, while looking forward to an exciting summer 2025. as part of this milestone, we’re preparing a generous giveaway for our loyal community, to be announced in the coming months.